Several digital tools, including machine learning, artificial intelligence, and big data, have completely changed how many businesses are managed. These resources offer greater visibility of information, directly impacting the quality of data analysis and greater assertiveness in decision-making.
In addition to the individual use of these tools in specific teams and processes, it is possible to find paths that present the association of many of these functionalities. This is the case, for example, of the relationship between Big Data and knowledge from Artificial Intelligence, which can provide a series of advantages to the company.
Do you want to understand how this connection occurs better? In this article, we will discuss why your business should invest in Artificial Intelligence and Big Data.
What is Big Data?
Big Data, directly translated from English, means “big data”. In practice, it is a digital tool capable of processing massive data intelligently, quickly, and efficiently. Its technology was developed based on pillars known as 4 Vs:
- Volume;
- Speed;
- Variety;
- Veracity;
Big Data can be applied to both structured and unstructured data. It is distinguished from other data analysis resources by its ability to support large volumes of information and quickly generate results.
This resource can centralize various stages of data processing, from collection to synthesis. This procedure is carried out through statistical techniques that evaluate patterns. For this reason, one of its main applications in the market is to make high-precision forecasts, which is called predictive analysis.
What is Artificial Intelligence?
Artificial Intelligence ( AI) is another viral digital tool today. This technological resource has become a trend thanks to its ability to imitate human behavior and reasoning through algorithms capable of learning, identifying patterns, generating repetitions, and making decisions.
Various technologies have been developed from artificial intelligence. Its main applications focus on process automation and predictive analysis, with high data processing speed. An excellent example of these applications is Machine Learning, a branch of AI capable of learning based on user experiences and generating increasingly accurate results.
What is the relationship between Big Data and Artificial Intelligence?
Combining Big Data with Artificial Intelligence is a strategy that can benefit a company. This happens precisely because processing a data set is useful for the development and evolution of AI. Software that uses these combined technologies can minimize errors, achieve greater efficiency in activities, optimize processes, and perform various other functions that involve a large volume of data.
According to Forbes’ research, combining these tools can automate about 80% of manual work, 70% of data processing, and 64% of data collection tasks. The numbers show the enormous potential of these technologies for companies and in the efforts made by teams.
It is also worth highlighting the constant appearance of innovations that impact the market. ChatGPT is an example of an artificial intelligence application that became popular within a few months of its launch. Its generative AI is based on a database of billions of information, quickly interpreting human language to obtain the appropriate response with agility and precision.